Rue 21 is an American specialty retailer of casual attire for men and women. They design clothes for any event or season, keeping their looks ever-changing. With the seasons always evolving and with new clothes being made, I wanted to make a lookbook for the upcoming spring season, so people will be able to see what new looks will be coming soon.
For the lookbook, I wanted to showcase spring flowers in each look, so the viewer can see themselves wearing the outfit in the future as well as get inspiration. I also wanted to make the spread pop by using splashes of color from the images of the models and clothes.